In the next 3 to 5 years, the washing machine market will usher in a “slow cow†growth. Health and intelligence will become a new outlet for the industry. The explosion of new products such as zone washing and dryers will create a corner for the washing machine brand. The opportunity to overtake. Recently, Suning Tesco and China Yikang, China Household Electrical Appliances Research Institute released the "2018 Washing Machine Industry White Paper". The white paper shows that in the next three to five years, the washing machine market will usher in a "slow cow" type of growth. Health and intelligence will become a new development for the industry. The explosion of new products such as "zone washing" and dryers will be The washing machine brand creates opportunities to overtake the corner. According to the latest data from Zhongyikang, from January to October, the retail volume of China's washing machine market was 30.15 million units, a year-on-year increase of 9.2%, in stark contrast to the state of low domestic washing machine sales five years ago. Su Nong, president of Suning Yunshang North China, said that the washing machine industry can achieve relatively good performance. In recent years, major manufacturers have been committed to product innovation and inciting the market through their own products. With the upgrading of consumer demand, high-end, large-capacity, smart, healthy, and characteristic washing have become the key considerations for consumers to purchase. Mei Xiaochun, assistant to the president of China Household Electrical Appliances Research Institute, said that under the new market situation, washing machine companies have carried out intelligent strategic layout, which is in line with the current consumption upgrading trend. At the same time, high-end products entered the market quickly, further promoting product structure adjustment and upgrading, and promoting sustainable development of enterprises. It is reported that the dominant structure of the drum and pulsator, frequency conversion and fixed frequency in the washing machine industry is nearing completion, and the second change in product structure upgrade will stem from the innovation of the company in the market segment. The washing machine industry is currently in the introduction stage of new category exploration, in which “partition wash†is an iteration of a new category, and this segment will become the focus of competition among manufacturers in the future. With the expansion of the price coverage of the district wash products, the market participation brand has increased, and the “zone wash†washing machine with high quality, high value and high efficiency and cleanliness will likely provide the washing machine brand with the opportunity to overtake the curve and rewrite the industry pattern. “Currently, the dryer has entered the market for rapid growth, and it is expected to open up a new runway for the washing machine industry.†Shannon said that Suning’s easy-to-buy big data shows that during the “Double Eleven†period, Suning’s channel dryers and washing and drying Machine sales increased by 562% year-on-year, and the market share expanded to 23.6%. With the post-80s and post-90s people becoming the main force of consumption, their consumer demand has become more personalized and segmented, providing an opportunity for the development of the dryer market. According to Zhongyikang data, the market size of China's dryers is expected to reach 192,000 units in 2017, up 42% year-on-year, and retail sales will reach 680 million yuan, up 81.2% year-on-year. The white paper shows that after years of rapid development, the washing machine industry has entered a mature stage, beginning with the traditional extension of the characteristics of large quantities and scales, into a new stage of connotative development characterized by improved structure and operational quality. “Slow cow†means that the washing machine appliance consumer market has entered a stage of steady and sustainable development. Participants believed that the driving factor of washing machine product consumption is relatively stable, and the main growth driver is to replace the demand. This will be a slow release process and will not suddenly erupt. Wei Jun, general manager of Zhongyikang White Power Division, said that the macro economy will maintain steady growth and the real estate market has just experienced a round of “peak†growth, which has a significant effect on the sales of the washing machine market. From 2008 to 2011, the total retail sales volume of the washing machine market reached a record high, reaching only 10.51 million units in increments. It is conservatively estimated that the stock volume of this washing machine market from 2008 to 2011 will be the washing machine market in the next few years. Up to 20 million replacement needs per year. According to the monitoring data of Zhongyikang, in the first half of 2017, the online and offline average prices of the washing machine market increased by 5.0% and 9.7% respectively. During the “Eleventh†Golden Week, the retail sales of 5,000 yuan (including 5,000 yuan) pulsator products increased by 28.2% year-on-year, and the retail sales of 10,000 yuan (including 10,000 yuan) drum products increased by 89.3% year-on-year. The brand premium ability of enterprises is improving. As the largest retail channel for home appliances in China, Suning has launched marketing and market cultivation around high-end, smart and healthy products. The company has jointly released the list of recommended home appliances for the convenience of consumers to purchase healthy home appliances. Guided. In the context of Smart Wisdom Retail, Suning opened big data to brand owners, integrated online product marketing data of Suning Tesco and offline stores, providing merchants with accurate data analysis and marketing solutions, from the mass of members of Suning's entire industry. In the data, the potential buyers of the cooperative brands are precisely targeted, helping the brand to adjust the product structure, reverse-customizing the washing machine products, and providing consumers with a large number of new products, high-end models and solutions. In the second half of this year, dozens of new products from Haier, Panasonic, Electrolux, Little Swan and other brands chose Suning Tesco channel to launch, and achieved more than expected sales during the first sales period. Barrier Strip Connector ,Barrier Type Terminal Block ,Dual Row Terminal Block ,Barrier Terminal Cixi Xinke Electronic Technology Co., Ltd. , https://www.cxxinke.com